Preferensi logo berupa combination mark (text & symbol), namun saran lain diperbolehkan. Selain itu design yang minimalist/simple lebih diharapkan.
----------- Brand Guideline -----------
Brand Name : Wanderial
Industry : Tourism
Brand Essence : Awe (a feeling of reverential respect mixed with wonder).
Brand Message : Share The Wonder
Brand Story:
It's all started from an unforgettable adventure in the midst of mystical village of Ubud, where we exploring a hidden place where no tourist seems to recognise. That's experience left an awe in our heart, and that's why we're committed in curating an unique itineraries, sites, and activities which aim to deliver an awesome experience worth sharing. Because of that we're developing a platform where all of that possible. Wanderial is a marketplace and sharing platform for trip organisers and travellers. With this platform, we hope we can help ignite a vibrant conversation between trip organisers and travellers, so that together we can do what we envisioned, to share the wonder.
Representation:
- If Wanderial is a person, it would be Benedict Cumberbatch
- If Wanderial is an animal, it would be a Firefly (kunang-kunang), a representation of Wanderial's slogan "Share The Wonder” wich the light it shared triggered a some kind of wonder in each of us.
Characteristic :
- Exceptional
- Empathetic
- Trustworthy
- Curious
- Fun
- Authentic
- Sharing
- Unique
- Wonder
- Wandering / Adventure
- Awe / WOW!
- Community / Tribe
- Unforgettable
- Hidden
- Conversation
- Ordinary / Mediocre
- Routine
- Travel Agent
- Commission
- Broker
- Monotone
- Boring
Tone of voice : Casual, fun but professional, with a bit sense of wonder
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