Clothing, shoes and electronics: the most wanted on Black Friday by
SUSANA GALEANONOVEMBER 26, 2019
We are just three days away from the
start of Black Friday , the time
when year-end offers begin worldwide and many national and international
eCommerce stores offer discounts and promotions to their consumers.
In Mexico, the Black Friday came to
quedars and as more of the events of seasonal purchase of park view
villas we celebrate year after year, along
with El Buen Fin and Hot Sale, however, according to data from a recent
study in Mexico the absolute king is Black Friday.
The great acceptance and search for
better deals on Black Friday by Mexicans has made skymarketing
islamabad wonder what the most desired
products are, the difference in the preference of discounts and offers between
men and women, and how much Mexicans will be willing to spend. on the next
of Black Friday: history, big numbers and worldwide impact of the eCommerce
consumers prefer Black Friday as their favorite shopping event
To learn about the most sought-after
products on Black Friday by Mexicans, Picodi shares his latest study, conducted using his statistical database
as well as a survey conducted between October 9-20, 2019.
The biggest shopping party of the
year is about to begin, and eCommerce of all categories and sizes have been
preparing for months to offer their customers the best discounts and
promotions on November 29, a date that is especially expected
In propertynews radiography of consumers, Picodi found that the popularity of Hot Sale
campaigns reached 18%, while the successful end achieved greater popularity,
with 21%. But without a doubt, the preferred one is Black Friday by
Mexicans, since it obtained 38% popularity , in which
consumers enjoyed the offers during the past editions.
Despite the fact that Black Friday is
celebrated throughout the national territory, some cities are more expectant of
this discount event. According to the study, the citizens of Tuxtla
Gutiérrez are the most interested in Black Friday, followed by Cancún
and Tampico. A curious fact is that Mexico City only reached number 7 in
consumer profile in the country
All Mexicans seem to enjoy and wait
for the Black Friday offers: up to 65% of women declared
having participated in its past editions, only 2 percentage points more than
However, men buy more products (3.4
compared to 3.1 for women), and in addition, they spend more, with an average
of 4,657 pesos against 2,791 that women spend.
But something they can agree on is
the categories they look for the most during Black Friday: electronics,
shoes, and clothing.
and videogames: the most sought after Black Friday in Mexico
For their part, Buyproperty choose coupons and promotional codes as their preferred type of
promotion, followed by two-for-one promotions, and receive a greater discount
on a specific product.
For men, coupons and promo codes are
preferred, followed by higher discounts on specific products and third
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The 42% of Mexicans ensures
buy this Black Friday deals via online , however, 25% seek bids in
physical stores. A third group prefers the omnichannel and will look for
offers in eCommerce and physical stores (33%).
These are the consumption habits of
Black Friday in Mexico: how you can
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The peak in shopping activity during
this discount day is between 11 and 12 noon, and 68% of respondents stated that
they make their purchases from work.