I finished my study from Industrial Engineering Department in Institut Teknologi Sepuluh Nopember in March 2016. Starting at April 2016, I’m working for GroupM Connect Indonesia as Digital Marketing Specialist. In the first eight weeks, I got in class training and learnt about consumer journey and apply the right media through each consumer journey. Starting ninth week, I learnt more deep about digital media marketing that include Facebook Ads, Google Adwords, and Twitter Ads. In the end of August, I got my own brands. As Digital Marketing Specialist, my main responsibilities are setting up, controlling, optimizing, and reporting campaign in digital media. I also do make some innovation to ease and cut unnecessary activities, that are daily budget allocation using moving average method, VBA to generate report, and restructuring report format. Moreover, I introduced some optimization tools to solve budget allocation, optimization and simulation cases which include Goal Seek and Ms. Excel Solver.