Hai! Saya Mandy, seorang spesialis branding & strategi pemasaran digital dengan latar belakang di industri musik, konten, dan kreatif. Saya telah membantu berbagai brand dan musisi membangun identitas mereka, menyusun strategi promosi, serta mengembangkan konten yang relevan dan enganging.
"Butuh strategi marketing untuk campaign rilisan lagu atau produk Anda?"
"Perlu branding guide, persona, atau market research?"
"Cari content direction yang sesuai dengan audiens Gen Z atau musik pop?"
Saya juga seorang penyanyi-penulis lagu dengan pengalaman merilis karya di digital streaming platforms, dan aktif bekerja sebagai A&R (Artist & Repertoire) di label musik. Jadi, saya paham bagaimana menjembatani sisi kreatif dan sisi bisnis industri hiburan.
- Tools: Canva, Notion, Trello, Chartmetric, Google Workspace
- Kelebihan: Komunikatif, detail, cepat adaptasi
- Portofolio & contoh hasil kerja tersedia atas permintaan.
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Hi! I'm Mandy, a digital marketing & branding strategist with a background in music, content creation, and creative industries. I help artists and brands shape their identity, build audience-targeted campaigns, and craft stories that resonate with Gen Z.
"Need a marketing roadmap for your music or product launch?"
"Looking to define your brand voice or target audience?"
"Want content direction that connects with digital-native listeners?"
I'm also a singer/songwriter and currently work as an A&R Creative in a music label, giving me insight in both the artistic and strategic side of entertainment.
- Tools: Canva, Notion, Trello, Chartmetric, Google Workspace
- Strengths: Clear communicator, detail-oriented, adaptive
- Portfolio available upon request.
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