superjoji0404 (superjoji0404)

2025: Lunora Juice project
Lunora Juice is a cold pressed juice brand created as a concept project to showcase my skills in visual identity and packaging design. The brand targets young, health conscious consumers looking for vibrant, refreshing drinks with a modern appeal.

The goal was to develop a clean and energetic brand look that reflects freshness and nature, while remaining playful and accessible. I designed the logo inspired by citrus fruit shapes, selected a bright color palette (orange, lemon yellow, and leafy green), and created a minimalistic bottle label that communicates purity and fun.

One challenge was finding the right balance between playful and professional I solved this by using clean typography paired with hand-drawn fruit icons to maintain trust while keeping the design lively.

I also created mockups for Instagram posts and a short brand guideline to ensure consistency across digital and physical touchpoints.

This project demonstrates my ability to build a cohesive visual brand from concept to execution, especially in the food and beverage space.

2025: NAKANA WEAR - Brand Identity for Streetwear Label
NAKANA WEAR is a conceptual streetwear brand targeting young adults aged 18-35 who value minimalism, balance, and bold aesthetics rooted in modern Japanese design. The brand's identity was created from scratch to showcase a calm yet strong visual direction that aligns with urban fashion culture.

The main goal was to create a compelling and cohesive brand identity that would look professional across digital platforms and physical merchandise. The deliverables included a logo system, brand colors, typography selection, Instagram feed preview, t-shirt and hang tag mockups, and packaging inspiration.

Challenges included creating a symbol that visually communicates the brand's slogan, "Balance in Motion", while still being clean and scalable. This was addressed by developing a unique icon that blends symmetry and directional flow to reflect the brand's message.

The final result is a modern, bold identity with a distinct personality positioning NAKANA WEAR as a standout contender in the fashion and streetwear scene.