afif bazit (afif_bazit)

2018: Logo brand untuk Ibu rumah tangga dengan sampingan seorang pengusaha rumahan dengan membuat varian kue di dapurnya "Dapur Nhona"

2020: This is my first personal project which is to redesign google maps logo and UI. It all started with my dislike of the new google maps logo and preferring the old version, that's why I tried to design my own version.

2021: Appa Learning app merupakan platform edukasi yang memberikan berbagai macam kursus online untuk menyiapkan talenta-talenta digital di Indonesia dengan menyediakan kursus di bidang Programming, Digital Marketing, UI/UX Design, Product Management, dan masih banyak lagi.

Problem
Appa mengalami penurunan revenue sejak 1 lalu dan hasil riset menemukan beberapa masalah seperti user tidak senang dengan tampilan, platformnya rumit digunakan, loading yang sangat lama, dan susah mencari motivasi untuk belajar. Oleh karena itu Appa ingin merombak total platformnya dengan tujuan menjadi user friendly dengan tampilan menarik dan dapat meningkatkan motivasi belajar ketika menggunakan platformnya.

Design process yang digunakan design thinking.

How Migh We: Bagaimana membuat user betah menggunakan aplikasi.

Solusi:
- Gamification, membawa experince game kedalam sebuah pembelajaran adalah sesuatu hal yang menarik dan menyenangkan sehingga siapapun yang belajar di platform ini nantinya tidak mudah merasa bosan.
- Video pembelajaran, merupakan alternatif belajar yang paling diminati dibandingkan membaca.
- Exercise, sebagai refleksi setelah melakukan pembelajaran guna meningkatkan sekaligus memvalidasi hasil belajar.
- Learning path, membantu pengguna belajar sesuai minat pengguna dan belajar secara terstruktur.

2021: Crowde is a P2P lending fintech startup focused on agriculture that aims to prosper Indonesian farmers by providing business development opportunities that are integrated with technology.

Problem
Currently, Crowde has several target markets such as borrowers, traditional farmers, farm shops, and agricultural entrepreneurs (modern farmers). However, from the large number of target markets, the Crowde website still has difficulty reaching all target markets or conversely, it is difficult for borrowers to reach information related to Crowde, and not only that, it is also difficult for farmers to find partners who not only provide business loan funds, but also assist and educate them to improve the quality of business results.

Goals
Redesigning the Crowde website that can reach all users and make it easier for the target market to use the Crowde website.

Initial Findings:

1. 78% Active smallholders in Indonesia do not meet the Bank's capital requirements. Because it does not have capital submission requirements such as NPWP, land BPKB, salary slips etc.

2. 70% of farmers aged > 60 years who are less abreast of technological developments. Because most of the farmers are elderly, so that the reception of information is quite limited, technological proficiency is moderate to low.

3. Users have difficulty applying for financing on the Crowde platform. Because there is no flow or flow that explains the financing application in detail.

How Might We
How to assist farmers from lending, processing, to marketing with measurable results.

Solutions:

- Farmer Account
Designing farmer accounts into a system that previously did not exist with the aim of storing farmer data which can make it easier for farmers to make loans while at the same time keeping progress records of farmers which can become farmer portfolios to increase investor confidence.

- Interactive Guide
Answering the problem of farmers' lack of knowledge of technology. We designed an interactive guide that farmers can follow to learn about every task in the system.

- Referral Code
To reach more target market, referral code is one of the best solutions that we can offer by giving a commission to each user who successfully invites using a referral code, both investors and borrowers.

User Feedback
- There are no details of raw materials in the details of the farmer's project
- There is no report if farmers have agricultural problems
- The guide description text is unclear or very small
- The nominal amount manually fill in the balance is less visible
- Must complete the guide if you want to see the previous steps

2022: This was a project when I had junior graphic design training at Digitalent where I designed logos and applied them to products and posters. All data shown is dummy.

2022: Ini merupakan eksplorasi ketika mengikuti design challange dari BWA.