visuallyaddictive (visuallyaddictive)

2014: The Task
PT BMJ wants to promote their new company personality through a re-branding campaign as a company with passionate people to unveil new solutions and create new wonders for their clients and business partners.

The Idea
We take this passion as the main spirit of the re-branding campaign and applied it to all the campaign medium as listed below:
We create a new logo that emphasizes this passion in a simple yet ambitious form of a perfect rectangle, representing the company’s new spirit and personality in doing their business.
A new corporate video profile that depicted the passion of a BMJ employee's son to create new wonders in others life, a principal which he also see from his father passion in working in PT BMJ.
A series of print ads with a twist of a simple and tricky mind games that not only stimulates your brain but also shows how passionate you are to solve problem.
Last but not least, we created a new and pop out-of-the-box company profile book that literally show the company’s passion to unveil the solution and solve every problems pop out to amaze their clients and business partners

2014: The Task
POLYTRON is launching their new and innovative automatic washing machine with a new technology innovation called ZEROPRESS. This technology enables the washing machine to operate automatically even in low pressure water, something that has been a problem to most homes in several areas in Indonesia.

The Idea
We took the problem, the low pressure water condition as the hook of our campaign. The long process of waiting the water and the fact that most people do their laundry at night easily combined and create the horror theme for the commercial. As the commercial went viral on the internet and become talk of the town, we choose to go easy on the print ads.

2014: The Task
PT Nojorono Tobacco International wants to increase the sales of Matra and Maraton, their leading cigarette brand on some specific region in Indonesia. They wanted the products to represent the spirit of competition and collaboration from Indonesian youth.

The Idea
Our research founds that the youth in the sales region of these brand have a good spirit in fair competition. As simple as the goal might be, these youth were very enthusiastic in realizing their dreams. The campaign is to captured how these youth put their efforts to reach their goals and to make it even better we portrayed the silly or funny things they make when doing it.