Creative and data-driven Social Media Specialist with over 3 years of experience in managing social media strategy, content creation, and short video production for digital and retail brands. Passionate about translating brand stories into engaging visual content that drives audience engagement, brand awareness, and sales conversion.
Experienced in developing end-to-end content — from ideation, scripting, filming, editing, to publishing — with a strong understanding of current trends across TikTok, Instagram Reels, and YouTube Shorts. Comfortable working both independently and collaboratively in fast-paced environments. Skilled in building online communities, analyzing performance metrics, and optimizing content strategies based on data insights.
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