+3 years experience in Search Engine Marketing (SEM) and +6 years in Search Engine Optimization (SEO)
Strong understanding of Search Engine Marketing (SEM) and Search Engine Optimization (SEO) process. From traffic to conversion.
Experience working with popular seo tools (Google, WordTracker, Keyword Discovery, a href, MOZ, majestic, authority labs, Screaming Frog )
Experience working with CMS and building/administering content in multiple CMS environments
Knowledge of HTML/CSS and website administration
Experience with website analysis using a variety of analytics tools including Google Analytics, Data Studio as well as internal reporting tools
Knowledge of PPC programs and optimizing data gathered from both organic and paid sources
High-level proficiency in MS Excel, PowerPoint, and Word