Yuliana Safriani - 12++ Years Experience as Senior Brand Manager in Top World FMCG
Dynamic and results-driven Senior Brand Manager with over 12 years of experience in brand management and sales within leading FMCG multinational companies. Proven expertise in building and accelerating growth for brands across personal care, skin care, hair care, and home care categories in both local and international markets. A passionate brand builder with a strong track record of leading end-to-end innovation, from insight-led concept development to in-market execution. Adept at crafting compelling brand strategies rooted in deep consumer understanding and delivering full-funnel, 360 marketing campaigns across digital, TV, out-of-home (OOH), and public relations (PR) to drive engagement, equity, and conversion. Experienced in managing complex portfolios and leading cross-functional teams, agencies, and global stakeholders to bring winning brand ideas to life. Known for commercial acumen, creativity, and the ability to balance strategic vision with operational excellence. Throughout my career, I have consistently delivered strong business results and award-winning campaigns. Recognized with multiple local and global marketing awards. I have successfully launched and revitalized numerous brand platforms and innovations that have outperformed market benchmarks in penetration, awareness, and share growth. My dual background in brand marketing and sales provides me with a holistic business perspective, allowing me to effectively connect consumer demand with in-market execution. My leadership style is collaborative, insight-driven, and focused on delivering excellence with agility in fast-paced environments. I'm deeply passionate about driving purposeful, sustainable brands that resonate with today's conscious consumers while achieving strong commercial impact.
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