Anneke80 (Anneke80)

2025: ? Project Title: Empowering Growth – Lead Generation Strategy for @onceuponadhd_ Description: I developed a complete lead generation strategy for a niche Instagram brand (@onceuponadhd_), targeting parents of children with ADHD in Singapore. This project includes: ✅ Market & competitor analysis ✅ SWOT breakdown ✅ Email list building strategies ✅ Lead magnet creation ideas ✅ Community-focused marketing funnels By combining emotional storytelling, targeted content, and value-based outreach, this project aims to turn followers into loyal subscribers and engaged community members.

2025: ? Project Summary – Market Research: Financial Planner Service in Indonesia (2025) We conducted a strategic market research project to analyze the financial planning industry in Indonesia. The study explored rising trends such as increased financial literacy, digital transformation, and the growing demand among Gen Z and young professionals. Key findings included: Untapped market potential due to low adoption of financial planning services. High-growth segments: Gen Z, SMEs, and newlyweds. Competitive landscape analysis covering top players like QM Financial, ZAP Finance, and Finansialku. The outcome was a go-to-market strategy featuring: Affordable, value-driven service offerings. Engaging content strategy via TikTok, Reels, and webinars. Differentiation through emotional storytelling combined with financial expertise. This project supports the development of scalable, tech-integrated financial planning solutions tailored to Indonesia’s evolving consumer behavior.