My name is Petrina and I am 26th years old now. I have educational background and experiences in Communication - Public Relations, Advertising and Promotions, Branding, and Event Planning and execution. Also, I'm keen on exploring several fields such as Fashion, Beauty, and Lifestyle, Internet and Technology, Food and Beverages, and Retail.
With a bachelor's degree in Communication Science, I currently work as Advertising & Promotions at one of the leading property developers in Indonesia. As a member of Advertising and Promotions Team, my works focus on managing content for all online and offline media platforms of some of their business unit, creating and implementing the ideas for the campaign and brand activation, doing media monitoring, competitor review and also analyzing the new trending content to support brand development. Besides that, I also responsible for developing a communication plan through PR activities such as press release dissemination and media gathering.
Previously, I work as a Strategic Marketing at a Japanese food and chemical company that produces seasonings, cooking oils, TV dinners, sweeteners, amino acids, and pharmaceuticals. The scope of my works includes creating ideas, plan, and coordinate for marketing activity with the aim of increasing the number of sales, doing market research and analysis, including new or trending product, price, any kind of promotion, consumer preference, & competitor activities, which will support product development and proposal material in order to approach new clients, and also maintain a relationship with clients, vendors, suppliers, and communities.
I also have Internship Experiences as an Account Executive Internship at Milestone Dinamika Perkasa, an Advertising & Branding Agency on August-November 2015 and Ogilvy Public Relations Jakarta, global communication and PR Consultant on February-May 2016. During my internship in Ogilvy, I learned how to develop and translate a press release, media monitoring, media relations, getting media and market insight, event planning and execution for media gathering, press conference and many more, and also research for proposal. I assist the Consumer - Lifestyle division for Unilever, LINE, and Walt Disney Studio. Milestone and Ogilvy gave me the opportunity to build a good relationship with the media and clients and also understand what they want, contribute my ideas, and work as a productive member of team.
My college life has provided me an understanding of the work and importance of Public Relations, Corporate Communications, Marketing Communications, Digital Marketing, and also Community, Media, and Investor relations. In my second until the fourth semester, I have been honored to receive an academic scholarship based on my GPA. Besides that, by involving a lot of campus organization activities, I learn to work both in a team and individually, be responsible, and also proactive.
I have also handled two big annual events for my faculty, Communication Festival UMN 2013-2015 and Fikom Night. In Communication Festival 2015 – Domination, I had an unforgettable experience as the head of the Event Division for the Seminar. Communication Festival is a national event that consists of competitions, seminars and workshops, bazaar, and Awarding Night. I learned how to deal with people from different backgrounds and characters, and also to build solid teamwork to achieve our goals.
Thank you for your time in reviewing my profile. As someone who has the willingness to learn and grow, I believe that I will contribute effectively and do my very best in your project with my past experiences.
Sincerely,
Petrina
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