anastasiaputriloahandi (anastasiaputriloahandi)

2021: I served as the Brand and Marketing organizer for AIESEC's Local Project 2.0 at UPN �Veteran� Yogyakarta, focusing on UN SDGs 7 and 13 with the theme "We Care: Climate Action to Recharge our Environment." My role involved planning and producing content to enhance participant engagement. Despite the challenges of promoting an online initiative, we utilized social media, email marketing, and interactive content, resulting in 61 registrations, 38 participants, and over 15,000 digital impressions.

2023: During my seventh semester, I participated in a course on strategic communication campaigns where my group and I established a communication agency called SIGAJAH. We collaborated with Bubu+, an app for animal lovers and veterinarians, to create a campaign strategy over three months. As a creative planner, I developed promotional, educational, and informational content. We produced two communication products: a point-of-view video featuring Ducky and a recap and testimonial video. We also organized the "Pawness: Healing with Your Pet" event at JNM Bloc, which included a talk show, free health checks, quizzes, painting sessions, and donations to a dog shelter (RRDC).

2023: At Travelxism, a tourism company focused on innovative research, community development, and sustainable travel, I served as a Junior Executive for Social Media. I was responsible for planning, content production, and managing the Instagram account. Despite resource limitations, we successfully increased interactions and followers by implementing strategies such as consistent content creation, leveraging User-Generated Content, using automation tools, collaborating with teams and partners, and focusing on quality content. This resulted in a strong narrative aligned with Travelxism's identity.

2023: For the STIP Travelxism sustainable tourism internship program, I developed the content strategy for the @stip_travelxism Instagram account. My role involved planning, producing, and posting content to strengthen relationships among the interns. I created engaging content like quizzes, daily activities, and interactive games to boost interaction. The main challenge was encouraging shy interns to participate in content creation, so I focused on creating a supportive environment. This approach successfully fostered a sense of togetherness among the interns and was well-received by our audience.