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I'm a communication graduate of Gajah Mada University with concentration in public relations and advertising. 

I started work in the field of offline event management, then continued as Sr. Account Executive at DNA Jakarta who handles digital marketing projects and offline activities. Then now I work as Sr. Brand Executive at ARRA Beauty. 

With my daily work covering strengthen the brand position and determine brand essence, develop marketing communication strategies based on brand position, plan consumer insights and market research to analyze new products and product positions in the market, give suggestions, proposals, and ideas for new products. 

For business development, conduct market research and market analysis competitor products and also covers the scope of work related to media, editorial social media, and influencer marketing

This includes planning social media content, providing design directions, writing captions, being an admin, and interacting with the audience.