BrianYap (BrianYap)

I am digital marketing specialist with 6 years experience in a variety of marketing fields, including Paid Ads, Social Media Management, KOL, SEO/SEM and Design. I was able to be self-sufficient as well as work in a team, and i learnt to adopt the digital marketers mindset of continuous learning and improvement for growth! Currently, i am handling 8 WOOK brand for Digital Ads and 1 WOOK brand for Social Media Management.

Work Experience

Supervisor Digital Marketing | PT WOOK GLOBAL TECHNOLOGY (2019 Present)
As part of Wook Global Technology my responsibilities include:
- Create Ads Strategy for total 8 brand .
- Manage Ads Team to create ads for Upper, Middle and Lower funnel.
- Optimize Lower funnel CPAS Ads which achieved ROAS up to 38.6 for 3C category brand and 20 for home living and appliance category brand.
- Optimize Upper and Middle Funnel Ads which achieved CPV as low as Rp.8, CPC as low as Rp.26, and CPM as low as Rp.317.
- Create daily, weekly and monthly report ads on Google Data Studio. And also create full performance ads review (providing insight, data and recomendation).
- Discuss with META and TikTok to review and getting insight
- Fully manage of VIVAN brand social media. Creating monthly Digital Marketing Planning including ads, KOL, acitvity, content and website.
- Creating Design for VIVAN social media content.
- Creating and Managing VIVAN website.

Design & Social Media Specialist | PT BINA USAHA MANDIRI SEJAHTERA (2016 - 2019)
- Managing Social Media For Apple Premium Reseller Brand
- Communicating with Apple Indonesia for Social Media content activity and content.
- Creating design for Infinite Apple Premium Reseller Content.
- Create IG/FB Ads strategy.
- Optimize Upper and Middle Funnel IG/FB ads for new product campaign.