sashidisini (sashidisini)

2020: Social Media Content Creation 2020 � PSN Gaming Hardware

- Initiated and developed the official Instagram account for PSN Gaming Hardware.
- Designed visual layouts and created graphic assets tailored to the brand�s identity.
-Wrote engaging captions to complement each post and drive audience interaction.
-Maintained a consistent posting schedule with a minimum of 2 high-quality content pieces per week to boost brand visibility and engagement.

2021: Social Media Content Creation 2021 � Madu Sihutan

-Initiated and developed the official Instagram account for Madu Sihutan.
-Designed visual layouts and created graphic assets tailored to the brand�s identity.
-Wrote engaging captions to complement each post and drive audience interaction.
-Maintained a consistent posting schedule with a minimum of 2 high-quality content pieces per week to boost brand visibility and engagement.

2023: Social Media Content Creation 2020-2023 � Ugee Indonesia

- Initiated and developed the official Instagram account for Ugee Indonesia.
- Designed visual layouts and created graphic assets tailored to the brand�s identity.
- Wrote engaging captions to complement each post and drive audience interaction.
- Maintained a consistent posting schedule with a minimum of 2 high-quality content pieces per week to boost brand visibility and engagement.

2023: Social Media Content Creation 2020-2023 � Xencelabs Indonesia

- Initiated and developed the official Instagram account for Xencelabs Indonesia.
- Designed visual layouts and created graphic assets tailored to the brand�s identity.
- Wrote engaging captions to complement each post and drive audience interaction.
- Maintained a consistent posting schedule with a minimum of 2 high-quality content pieces per week to boost brand visibility and engagement.

2023: UGC Video Endorsement � L�Or�al Indonesia: Re-Create Makeup Look Inspired by Gemma Chan @ Cannes Film Festival 2023

In collaboration with L�Or�al Indonesia, I created a user-generated content (UGC) style video to re-create the iconic red carpet makeup look worn by Gemma Chan at the 2023 Cannes Film Festival. This campaign was part of L�Or�al�s initiative to bring high-fashion beauty trends closer to everyday consumers through authentic creator content.



Project Highlights:

- Recreated a glam makeup look using exclusively L�Or�al products
- Filmed, edited, and delivered a tutorial-style video in a UGC format to maintain relatability
- Highlighted each product step-by-step while educating and inspiring viewers
- Aligned with L�Or�al�s global branding and aesthetic, while adding a personal touch
- Optimized content for Instagram Reels to maximize engagement and discoverability


Outcome:The video effectively bridged the gap between celebrity beauty inspiration and real-life application, strengthening L�Or�al�s brand relevance within the digital beauty community and reinforcing product credibility through a trusted creator voice.

2024: UGC Video Endorsement � Giordano x Garfield

To support the launch of Giordano�s exclusive Garfield Edition collection, I produced a UGC-style Instagram Reel aimed at driving excitement around the drop. The content was crafted to resonate with both fashion and pop culture audiences, blending product highlights with nostalgic, feel-good energy that matches the beloved Garfield .



Role & Responsibilities:

- Creative direction and styling based on the collection's theme
- Filming and editing with a UGC-first approach to ensure authenticity
- Personal on-camera endorsement to boost viewer connection and brand trust
- Highlighted key pieces in a lifestyle context to inspire wearability
- Optimized for Instagram Reels (vertical, fast-paced, engaging)


Outcome:The reel successfully generated buzz and visibility for the Garfield collection through authentic, relatable storytelling. It also helped funnel organic traffic to Giordano�s page, supporting product discovery and potential conversions.

2025: UGC Video Endorsement � NPURE Brand Day Promo (March 20, 2025)

In celebration of NPURE�s Brand Day on March 20, 2025, I created a user-generated content (UGC) video designed to amplify the campaign�s reach and highlight special promotional offers. With a fresh, natural tone that reflects NPURE�s brand identity, the video focused on key product benefits while encouraging viewers to take advantage of limited-time deals.



Project Highlights:

- Concepted and produced a relatable UGC-style video tailored for skincare enthusiasts
- Showcased hero products with a focus on daily use and real-skin results
- Integrated promo messaging to drive urgency and boost conversion
- Filmed, edited, and optimized for Instagram Reels format
- Aligned visual and messaging style with NPURE�s clean, nature-inspired branding


Outcome:This content helped create buzz around the Brand Day campaign, drove organic engagement, and supported NPURE�s goal of connecting authentically with their digital audience through influencer-driven storytelling.

2025: UGC Video Endorsement � Ramayana Dept. Store Promo @ JKT Lebaran Fair 2025

As part of a promotional campaign for Ramayana Department Store during the JKT Lebaran Fair 2025, I created a user-generated content (UGC) style video endorsement to highlight exclusive festive deals and brand presence at the event. The video was designed to feel authentic, engaging, and relatable�capturing real-time excitement and showcasing key product highlights.



Scope of Work:

- Concept development tailored to UGC-style authenticity
- On-site shooting at JKT Lebaran Fair 2025
- Natural, personable video delivery to connect with Ramayana�s target audience
- Social media-optimized editing for Instagram
- Collaboration with event organizers and brand reps for approval and alignment


Outcome:This video successfully brought attention to Ramayana�s seasonal offerings through relatable storytelling, contributed to foot traffic at the fair, and supported their digital visibility during a peak shopping period.

2025: GKI Surya Utama Posyandu Branding Project - January 2025

Client: GKI Surya Utama, Jakarta



Project Overview: Developed cohesive visual communication assets to promote "Pelayanan Posyandu Taman Balita Surya Kasih." The scope included the creation of a roll banner, brochures, and social media visuals tailored for Instagram feed and stories.

This comprehensive design approach significantly enhanced community awareness and promoted active participation in church-organized Posyandu activities.