RRR DESIGN STUDIO (rzkyind)

2021: I was commissioned to design the visual identity and packaging for KAZE, a fruity e-liquid line inspired by the four seasons of Japan. From the logo to the bottle label and outer box, every design element reflects the beauty of Japan's seasonal transitions�such as Autumn and Winter�with a traditional painting approach and Japanese calligraphy elements.

The "KAZE" logo, meaning wind, is written in kanji and placed within a bold red Japanese hanko-style seal, evoking authenticity and elegance. Each flavor variant features distinct color palettes and seasonal illustrations.

2022: I designed the logo and packaging for WAVE, a South Korean e-liquid brand offering refreshing fruity flavors. The visual concept features a surfing passionfruit character as the main mascot, combining fun, bold, and energetic elements to reflect the freshness of the flavor and youthful spirit. The design was developed across different variants such as Passionfruit Original, Passionfruit Apple, and Passionfruit Melon, with a vivid and illustrative color approach.

2023: I was entrusted with designing the logo and packaging for Kaze Lite, a fruity e-liquid brand inspired by Japanese aesthetics. The visual concept draws from traditional Japanese elements�represented through the kanji symbol �?� (wind), bold red ink brush strokes, and a strong yet balanced typeface.

The packaging is clean yet eye-catching, using vibrant colors that represent each flavor�such as red for berry soda, green for muscat, and yellow for starfruit. Every visual component is crafted to highlight the brand identity: a light, refreshing, and distinct e-liquid line.

2023: The packaging design project for Emkay e-liquid brand, which collaborates with visual artist The Popo, combines a concept of light and cheerful design with a touch of modern art.

To achieve this concept, the packaging design uses a bright and fresh color palette such as brown, red, or pink. Bright color accents can be combined with simple yet modern patterns and shapes to create a fresh and fun impression.

The Popo strengthens this design concept by creating cute and imaginative character illustrations. These illustrations will be combined with simple but easily readable typography to give a friendly and easily accessible impression to consumers.

The packaging design will also prominently display the Emkay logo to provide a strong brand identity. The logo will be placed in a strategic area for easy viewing and recognition by consumers.